How Voysey Brands and Krua Brought the Sintonia Collection to Life

In a world searching for harmony and meaning, the Sintonia Collection by Krua Jewellery, a brand in the Voysey Brands portfolio, emerges as a radiant expression of color, craftsmanship, and emotional resonance. Guided by Krua’s founder Diana and supported by Voysey’s global team, the collection is a celebration of balance, individuality, and design with purpose.

A Natural Harmony: The Story Behind Sintonia

The word “sintonia” translates to “harmony” or “being in tune”, a fitting name for a collection that brings together color, emotion, and craftsmanship in such a meaningful way. Conceived and created in Portugal by Diana, Krua’s visionary founder, Sintonia was designed to mirror the emotional depth of color and the raw beauty of natural gemstones.

Now part of Voysey Brands, Krua retains its independent creative spirit under Diana’s direction. Her passion for handcrafted jewelry and nature-inspired design continues to define the brand, while Voysey provides the operational and strategic support to help the label grow globally, particularly with its expansion into the U.S. market.

The Acquisition and the Artistry

Krua was acquired by Voysey Brands in 2024 as part of the group’s mission to champion distinctive, design-led lifestyle brands. Diana, whose background blends product sourcing and jewelry design, remains deeply involved in every piece, from concept sketches to the final polish. Her continued presence ensures that Krua maintains its original ethos: thoughtful, purposeful jewelry that resonates with the soul.

With Voysey's support, the Sintonia Collection became more than a creative vision, it evolved into a full-scale launch backed by global storytelling, strategic distribution, and a growing base of devoted customers across continents.

Crafting with Meaning: Jewelry Rooted in Nature

At the heart of the Sintonia Collection is a desire to reflect the quiet poetry of the natural world. Every piece is:

  1. Handcrafted in Portugal by local artisans.

  2. Made with Silver 930 and plated in 24K gold for enduring beauty and quality.

  3. Textured to resemble organic forms like eucalyptus seeds and raw rock surfaces, connecting the wearer to nature’s quiet strength.

The collection is a tribute to nature’s imperfections and subtleties, designed not for mass production, but for personal connection.

Gemstones as Emotion: The Language of Color

Each piece in the Sintonia Collection features natural topaz gemstones in a spectrum of colors, from golden warmth to soothing blues and radiant pinks. These hues are carefully chosen to reflect mood, energy, and emotion. Whether it’s a calming stone worn during times of reflection or a bold hue to celebrate self-expression, the collection encourages wearers to “discover your own melody.”

This philosophy aligns perfectly with Krua’s identity: jewelry as a tactile, visual extension of one’s inner world.

Signature Pieces That Tell a Story

Each design in the Sintonia Collection carries its own voice, an expression of harmony captured in form, texture, and color. Every ring, necklace, bracelet, and pair of earrings is infused with intention, allowing wearers to connect not just with style, but with meaning.

Sintonia Necklace

A striking pendant cast in 24K gold–plated Silver 930, hanging from a delicate sterling silver chain. The textured form evokes ancient rock surfaces, balancing bold design with softness.

Sintonia Bracelet

Inspired by eucalyptus seed forms, this adjustable bracelet wraps the wrist in flowing gold lines, interrupted by flashes of color from topaz stones. Its movement and stability are in perfect balance.

Sintonia Ring

Bold yet subtle, this adjustable ring mirrors the organic motifs of the collection and allows wearers to feel grounded in beauty and intention. Each gemstone adds an individual touch to the sculpted gold surface.

One of the defining strengths of the Sintonia Collection lies in its intentional versatility. Each piece is designed to stand beautifully on its own, whether it’s the quiet strength of the Serenity Ring or the bold presence of the Sintonia Necklace. But worn together, the collection becomes even more powerful, creating a layered visual narrative of texture, color, and emotion. The hues of natural topaz complement each other across rings, bracelets, earrings, and necklaces, allowing for effortless mixing and matching. Whether you prefer a minimalist look with a single focal piece or enjoy curating a harmonious stack, Sintonia adapts to your mood and style. It invites self-expression in every combination, encouraging wearers to compose their own melody of color and form. The collection’s organic shapes and balanced palettes ensure that each ensemble feels considered, elegant, and deeply personal, whether for everyday moments or meaningful occasions.

Diana’s Ongoing Vision, Supported by Voysey Brands

While Krua now operates under the Voysey Brands umbrella, Diana continues to lead the brand creatively. Her hands-on approach ensures that every piece, every campaign, and every design decision honors Krua’s original spirit. With Voysey Brands handling scale, logistics, and global storytelling, Diana is free to focus on what she does best: creating deeply meaningful jewelry collections that resonate worldwide.

This model, where visionary founders remain at the helm, is core to Voysey Brands belief that design-led brands thrive best when nurtured, not absorbed.

A Cross-Continental Collaboration

What began in Lisbon now finds its way into jewelry boxes across Europe and North America. With Voysey’s backing, the Sintonia Collection launched in the U.S. market with strong demand, particularly among consumers looking for:

  1. Handmade jewelry with a story

  2. Sustainably made accessories

  3. Artisan pieces that reflect personal meaning

As Krua’s footprint expands, it remains anchored in Portuguese artistry and the power of small-batch, human-centered design.

Purposeful Practices: Ethical and Sustainable Values

  1. The Sintonia Collection is more than beautiful, it’s responsible. Each item is:

  2. Made-to-order, reducing waste and honoring the slow design process.

  3. Packaged in anti-tarnish eco pouches, reinforcing longevity and sustainability.

  4. Designed for timeless wear, encouraging customers to cherish and care for their pieces rather than replace them.

Voysey Brands and Krua share a commitment to longevity that supports both artisan makers and the environment.

The Sintonia Collection is a celebration of partnership, creativity, and vision. As Krua steps onto the global stage with the support of Voysey Brands, its message remains rooted in authenticity: beauty found in balance, nature, and craftsmanship.

The Sintonia Collection invites us to slow down, to wear something that means something. To find harmony in color. And to carry with us a piece of the world’s quiet, natural joy.

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Voysey Brands

Voysey Brands acquires, invests in and operates brands that have captured the hearts of discerning clients. We aim to be a quintessential house of brands for the 21st century.