In today’s consumer landscape, it’s not enough for brands to be stylish, they must be meaningful, durable, and deeply loved by the people who use them. At Voysey Brands, the mission is clear: acquire and elevate brands that customers don’t just like, but come back to again and again. Brands where obsession with the customer isn’t a strategy, it’s the foundation.

From Fyn & Fia’s swimwear to Krua’s modern Portuguese jewelry and Magisso’s problem-solving homeware, each brand within the Voysey Brands ecosystem stands apart for a reason. Their individuality is celebrated, but their alignment on values is what makes them distinctly part of the Voysey Brands portfolio.

The Voysey Brands Criteria: More Than Aesthetic, It's About Integrity

What does it mean for a brand to be a "Voysey Brand"?

It means products are built with intention, not just to sell, but to serve. It means form follows function, and purpose leads the process. When evaluating acquisitions, Voysey Brands looks beyond surface appeal. The team digs deep into material quality, utility, user experience, and design integrity, as well as a brand’s origin story and long-term potential. These are not just lifestyle brands. They’re lifestyle solutions.

Fyn & Fia: Effortless Style for Sun-Soaked Living

Fyn & Fia is a summer lifestyle brand inspired by sunshine, movement, and minimalism. With a product range that includes swimwear, bags, jewelry, and watches, the brand brings together seasonal essentials that feel both elevated and effortless.

Every piece is designed with a singular goal: to help the wearer feel natural, confident, and unburdened. Whether it’s a clean-cut bikini, a linen tote, a slim watch, or a delicate bracelet, Fyn & Fia speaks to those who live with ease and intention.

What sets Fyn & Fia apart is its devotion to the customer experience. From fit and fabric to finish and form, every product is created to be worn and loved, not just for a season, but over time. In a category prone to fleeting trends, Fyn & Fia offers timeless simplicity and lasting quality, making it a perfect reflection of Voysey Brands product philosophy.

Krua: Modern Jewelry Rooted in Portuguese Craft and Simplicity

Krua, a Portuguese jewelry brand, brings a distinctly European perspective to contemporary design, one that values heritage, restraint, and expressive simplicity. In a market often driven by overstatement, Krua creates understated pieces that are both personal and enduring.

The product DNA here is clear: clean forms, quality materials, and a deep sense of wearability. Each piece, from  rings to necklaces are made to be lived in, layered, and loved over time. The designs feel unique, but not momentary.

With Voysey Brands’ support, Krua continues to refine its focus on intentional adornment, jewelry that complements, rather than competes with, the person wearing it. It’s not just about decoration, it’s about identity, sentiment, and everyday beauty.

Magisso: Solving Everyday Problems Through Design

While some brands focus on form and others on function, Magisso fuses both with striking precision. Acquired by Voysey Brands for its award-winning innovation, Magisso specializes in homeware that solves real-world problems elegantly.

From self-cooling ceramic drinkware to angled kitchen tools that reduce strain, Magisso’s products turn small irritations into moments of delight. The brand’s roots in Finnish design thinking are evident in every item: user-centric, smart, and intuitive.

What sets Magisso apart within the Voysey Brands family is its commitment to solving problems that most people overlook. These are the kinds of products that make you think, “Why didn’t this exist sooner?” And that’s exactly the point.

A Unified Purpose, Expressed Differently

Though Fyn & Fia, Krua, and Magisso speak in different design languages, they share a common grammar: products that are useful, beautiful, and built to last. This is the product DNA that unites all Voysey Brands acquisitions.

Each brand serves a different corner of daily life, timekeeping, personal expression, home living, but they all orbit the same core principle: intentional living. Whether it’s how you measure your day, how you express yourself, or how you simplify your home, these products are designed to support a life lived on purpose.

Looking Ahead: Voysey Brands' Commitment to Meaningful Growth

As Voysey Brands continues to expand its portfolio, it remains committed to acquiring and nurturing brands that align with its DNA. The goal is not rapid accumulation, its deliberate, meaningful growth through products that genuinely add value to people’s lives.

In an era where attention is fleeting and consumer trust is hard-won, the brands that stand out are those that stand for something. At Voysey Brands, that “something” is clear: design, purpose, and product integrity that endures.